GRAPHIC & WEB DESIGN FOR SMALL BUSINESSES

Compelling copy & dreamy design crafted to attract your ideal client

Tell your story

Inspire your audience

Together, we can create a unique brand and website that clearly communicates your services and attracts your ideal client.

desktop mockup of multiple photos and colors taped to the wall and stationary, a phone, and a latte on a desk next to a computer.

SERVICES

Visual Identity Essentials

Looking to elevate your logo and visual identity? There’s no need to be secretly jealous of your competitor’s logos or social graphics. Let’s work together to design a dreamy brand that attracts your ideal client and shows them how valuable your services are.

  • Timeline 6-8 weeks
  • Investment starts at $2500

Design Inclusions:

– Brand Clarity Workbook
– Moodboard
– 2-3 initial logo options
– Final logo in several digital formats
– Logo alternatives, submark(s)
– Color palette
– Typography choices
– Social Media Header Design
– Brand Style Guide: An identity manual that ensures consistency in future communications. Includes logo usage rules, primary color palette, secondary color palette, typography recommendations, and examples of the brand elements correctly used in various applications. This companion guide gives you tools to quickly implement your own unique identity across all marketing and design efforts.

* Optional add-ons: Social media graphics, marketing collateral design, icons, illustrations, and more.

Website Design

Compelling, user-friendly websites with professional copywriting included. The most effective websites not only look amazing but are optimized with strategic copywriting. The entire site is designed to show your clients that you are the perfect solution for them.

Note: Copywriting can be done while logo and branding are being developed. Must have copy, logo, and branding completed prior to beginning website design.

  • Timeline 12-18 weeks
  • Average Investment $7250

Design Inclusions:

– WordPress or Squarespace website setup and designed according to your brand guidelines
– Up to 5 pages (home, about, contact, services, etc.)
– Copywriting for all pages
– SEO optimized meta description, title, and headers for all pages
– 2 rounds of revisions
– Proofreading of your copy
– Responsiveness and bug check to ensure site is working on popular browsers and devices
– 30 days maintenance and support (a maintenance plan can be added for an additional monthly fee)

* NOT included: Purchase of theme, fonts, stock photos, premium icon sets, illustrations, and animations. These can be added on request.

Brand Audit

Over two weeks, we’ll work together to get to the heart of your business and branding. At the end of the audit, you’ll get clarity and recommendations in a booklet complete with a personalized moodboard.

This is perfect for :

→ DIYers who just need some direction

→ Entrepreneurs unsure if they need an entire done-for-you package

  • Timeline 2 weeks
  • Investment $350

Design Inclusions:

– Brand Clarity Workbook
– 1 hr 1:1 Zoom session to discuss Audit Report & Personalized Recommendations
– 30 minute 1:1 Zoom presentation of report
– Booklet with report and moodboard for you to keep

*Note: If you book in a design package with me within 2 weeks after the audit, the price of the audit will be deducted from your package.

White Labeling and Retainers

I offer white labeling and contract work. Please include the details of what you need done. I’d love to hear from you!

Process

Gray couch with beige and gray cushions, a lamp, and a laptop sitting on the seat next to notebooks and a white ceramic cup
1

Get into the groove of your business and create a design brief to clarify the awesome direction we’re about to take your brand in.

2

Create a mood board and agree on the tone and look of your brand.

3

Branding magic begins to shine as your project is refined and completed.

4

Visual identity and graphic design final files will be packaged up and websites will be launched.

5

Celebrate the awesomeness we created!

I worked with Beth on the logo design of my brand-new copywriting business. Her process was easy and reassuring from the beginning—she had me answer a bunch of questions and then (and this is the part that amazes me) translated my ramblings into adorable and professional visual representations of my brand. She created a color palette that represents me well and gets rave reviews all the time. We collaborated on a bunch of different iterations of logos and I loved how she dropped them into sample contexts to give me a sense of what it would look like in real life. Her visual design instincts are spot-on, and, as a copywriter herself, she understood my business and marketing needs. I’m so thrilled with my logo and love my brand even more than when we started. My experience working with Beth truly exceeded my expectations. She’s a design-whisperer who can translate words into visuals that will create the vibe you’re craving for your brand!

Katie Crouch

KC Copy

Frequently Asked Questions

How far out do you book?

The typical timeline to start a project is 2-6 weeks out. Sometimes there is immediate availability, so if you have a tight deadline, just let me know!

Do you provide any website support after we're done?

All websites include 30 days of maintenance and support after completion. Additionally, all website clients receive a tutorial for their site after launching. You’re always welcome to purchase a web maintenance plan for additional support!

How will we communicate throughout our project?

During the onboarding process, you’ll get an invitation to my client portal to read and sign our contract. It’s simple, keeps the project organized, and is free for you to use. You can check on where we are in the process of our project as well as download any assets. Most of our communication will take place over email and Zoom meetings. You will be updated on the project progress every Friday at a minimum.

Will you design my website if I don’t have a logo or an existing visual identity?

Generally, I only design websites for business owners who either have an established visual identity or who have also had their visual identity developed with me. If you need branding, you can book both services for a full design experience that will guide you through the entire process from logo creation to website. If you don’t need a logo, we can discuss a modified branding package.

Can I get a website without copywriting included?

Unfortunately, I no longer offer websites without copywriting included because it’s an integral part of creating a website. If you have already invested in professional copywriting, let me know and I may be able to make an exception.

Want to work together?

Awesome! Book your free 30 minute call so we can get to know each other better and discuss the goals you have in mind for your project.